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What could have been a routine chick flick about speed-dumping is lifted by a premise that sees a style writer and an advertising hotshot fall for each other, not for love but career advancement. Kate Hudson shows a light touch as the wannabe Pulitzer prize-winner, forced to write about "fashion, diets and salacious gossip" but weighed down by her media studies credentials. She finds a good comic foil in Matthew McConaughey, portraying his character as a little more thoughtful than the usual irritants who inhabit the advertising world.