NOW Privacy and Cookies Notice

Introduction and scope

This privacy and cookies notice applies to the processing of personal data by NOW, including information we collect and store via cookies. NOW is a trading name of: 

• Sky UK Limited, if you access our UK products and services or our online digital platforms, or 
• Sky Ireland Limited acting as agent for Sky Subscribers Services Limited (Irish branch), if you access our Irish products and services or online digital platforms.  

Information we collect automatically

Information from third parties

How we share your information

Sharing with third parties

Sometimes we share information with suppliers and partners to provide our services and for the other purposes described above.  We only share information with these companies where necessary or where we have a legitimate reason to do so and only where we are satisfied that they have appropriate security measures and controls in place to protect your personal data. When these companies act on our behalf, they will only process your personal data in accordance with our instructions and for the reasons set out in this notice.

Some of our suppliers and partners process personal data outside of the UK or EEA (as applicable). We ensure that these companies have measures in place to comply with their obligations under UK or Irish data protection law, and we will only transfer personal data to these companies where we can rely on an approved data transfer mechanism, such as a UK Government or EU Commission adequacy decision or by including the appropriate Standard Contractual Clauses in our contracts with these companies. NOW typically relies on the Standard Contractual Clauses available here, together with the ICO’s data transfer addendum (where appropriate).

You can see more information below about how we share your information with third parties.

Sharing with Sky Group and Comcast Group Companies

We share personal data with other companies:

• in the Sky Group (more information available here);
• in the Comcast Group, specifically Comcast Corporation and Comcast Cable Communications LLC (“Comcast”); and
•   in the NBCUniversal Group, including Peacock TV LLC and Peacock TV Emea Ltd (“NBCU”)

We share such personal data where necessary to provide our services and for the other purposes described in this notice.  Please also be aware that:

• we share personal data with Comcast and NBCU, to support the operation , , performance, development and infrastructure of our products and services. This includes viewing data, product analytics data, telemetry data and voice data. Comcast and NBCU companies may process this personal data in the USA and India; and
• we share data showing how many customers have watched NBCUniversal or Peacock content on NOW with NBCU.

As with our suppliers and partners, we only transfer data to Comcast Group companies based in the US or other countries outside the UK or EEA where we can rely on an approved transfer mechanism. For these transfers, NOW typically relies on the appropriate Standard Contractual Clauses together with the ICO’s data transfer addendum.

Keeping your data up to date and your rights

Please contact us via My Account or via live chat on the NOW website to update, amend, correct your information. You also have the following rights:

• to request access to, or erasure of, the personal data we hold about you (we explain more about this below)
• to request us to restrict the processing of the personal data we hold about you
• to object to us processing personal data relating to you
• where you have given us consent to process your personal data, you have the right to withdraw that consent at any time
• you have the right to obtain certain personal data from us in a format that can be transferred electronically to a third party (also called “data portability”).

Please note that some of these rights are not absolute. In some cases, for example, we may refuse a request to exercise particular rights if complying with it meant that we are no longer able to meet our contractual obligation to provide you with particular products and services, or if we had a legal obligation or right not to comply with the request. However, we will keep you informed as to the actions that we can take when you make your request.

If you are a NOW UK customer and wish to exercise your right of access, erasure or portability, please click here and follow the steps. If you are a NOW Ireland customer or wish to exercise your other rights, please contact NOW via live chat.

How long we keep your information

In this section, we explain the categories of personal data that we may keep, the periods applied and our reasons for keeping them.

These categories of data include member contact information, the addresses where we have provided services, account, account correspondence with notes and complaints, payment card and financial history. We keep this information for business, legal and regulatory purposes. Some of the legal reasons why we keep this data are: tax purposes, to enable us to defend potential legal claims under the statutory periods set out in the Limitation Act 1980 (for Sky UK Limited and other Sky companies based in England and Wales) or the Statute of Limitations, 1957 (as amended) (for Sky Ireland Limited). We will also need to keep some information to demonstrate compliance with the Data Protection Act 2018, for example, where we need to evidence compliance with suppression requests. This information is also helpful if we receive customer enquiries or complaints, and to verify your identity when you contact NOW.

These records are retained securely for 7 years after your account is cancelled. After this time they will either be securely deleted or anonymised. Some categories of data are deleted sooner where the data is no longer needed for the purposes for which it was collected. For example, call records are retained for 24 months and payment information is deleted 2 years after an account is closed or becomes inactive. For NOW Broadband, account closure occurs on the day your services cease, and for NOW , an account becomes inactive a year after you have last purchased a Now membership. Please read the ‘Keeping your data up to date and your rights’ above to understand how to get in touch to discuss a right to erasure request.

Cookies

Cookies are created when you visit a website or use an app. They are small files that are stored on your device and used to customise your experience.

When you access NOWTV.com for the first time you will be asked to set your cookie preferences for the site.

To help you make your choices this notice explains how we use cookies and similar technologies to collect information when you access our services and how we use that information.  We also explain when and how you can manage your cookie preferences.

We use cookies to make your use of our sites and apps quicker, easier and more relevant to you. If you don’t turn these cookies on it may affect your browsing experience. To avoid impacting your browsing experience cookies need to be enabled in your browser settings.

How long do our cookies stay on your device?

When you set your cookie preferences on NOWTV.com we will remember those preferences.  We will ask you again to confirm your preferences after 180 days, unless we add new cookies or use non-essential cookies for different purposes in the meantime, in which case we will ask you to confirm your preferences again when we make those changes.

Managing your cookie preferences on NOWTV.com

For the other categories of cookies referred to above, you can control how they are used on NOWTV.com.  After you have made your initial choice, you can change your preferences via the ‘Privacy options’ link in the footer of the site.

Other ways to manage your cookie preferences

Most browsers allow you to see what cookies you have on your device and to clear them all or individually. To find out how to do this, go to allaboutcookies.org, which contains comprehensive information on how to do this on a variety of browsers.

Please remember that any settings you change will not just affect the cookies we use. The changes will apply to all websites you visit unless you choose to block cookies only from specific sites.

Deleting cookies means that settings you have made on a site or app will be lost. If you’ve set your preferences to opt out of cookies, this setting will be lost too if that information is stored in a cookie. Blocking all cookies means functionality on our sites and apps may be lost. Therefore, we don’t recommend turning all cookies off when using our sites and apps.

Complaints

If you wish to make a complaint about how we use your information, please contact us and we will do our best to help. You may find our Customer Complaints Code of Practice helpful. If you are still unhappy, you can contact the Information Commissioner’s Office via their website or the Irish Data Protection Commissioner via their website.

Contacting NOW

If you have any queries or comments about this privacy and cookies notice, please contact Sky’s Data Protection Officer via dp.department@sky.uk.

Changes to this notice

We will occasionally update our privacy and cookies notice. We will post a notice of any material changes on our website prior to implementing the changes, and, where appropriate, notify you using any of the contact details we hold for you for this purpose. This may include phone, SMS, e-mail, post or interactive social media. We encourage you to periodically review our notice to be informed of how we use your information.

This privacy and cookies notice was last updated 01.04.2025